Last week, we revealed new YouGov research around the skill of empathy and how the British public believe Scouts help to develop this in young people. The Skills for Life hashtag generated over 10 million impressions on social media. We placed stories in The Guardian, The i Paper, The Week and Third Sector. And Chief Scout Bear Grylls shared the news on BBC Radio 2 with Scout Ambassador Chris Evans.
It was brilliant to see the movement, our partners, Scout Ambassadors and Scout Adventurers get behind the message with thousands of tweets, reaching millions of people.